13 online stores to buy your wallpaper and change the look of your home

13 online stores to buy your wallpaper and change the look of your home
Robert Rivera

An item that transforms any environment, when applied, wallpaper provides beauty and a new look to previously "dull" walls. With a wide variety of patterns, textures, materials, and colors, wallpaper pleases the most varied tastes.

As the architect Isabelle Lattaro describes it, just apply a bold paper in any environment and it instantly creates a new atmosphere, much more stimulating.

"The choice for more neutral patterns ensures sophistication and elegance to the environment, they also bring warmth through their subtle effect, but if you opt for a paper with stronger tones, its contrast with the baseboard ennobles the walls, making the place much more elegant," he adds.

Due to the great variety of online stores that offer wallpapers of the most varied types and values, transforming your environment has become something practical and easy to achieve:

1. wallpaper

A store located in São Paulo, which has been providing a variety of adhesive wallpapers, tile adhesives, and simple wall stickers since 2003. Delivery all over Brazil. Learn more.

2. paper and Wall

Company started in 2007 with production of party supplies, launched the online sales portal in 2011, using vinyl adhesive as the main resource. Producing about 3 thousand meters of wallpaper per day, it is considered the largest wallpaper company in Brazil. Delivery nationwide. Learn more.

3. Leroy Merlin

A French chain, it was expanded to Brazil in 1998, bringing innovations to the construction materials market. It has a great variety of resources for building and remodeling. It also has 37 physical stores distributed throughout the country. Delivery throughout the national territory. Learn more.

4. mobly

Online store founded in 2011, has specialized articles for home, decoration and furniture. The decoration possibilities range from bed, table, bath, garden and leisure, reform and housewares. Delivery nationwide. Learn more.

5. Tok&Stok

A store founded in 1978 by two French newcomers to the country, it is present in several states in Brazil, besides having its own online store. It supplies exclusive products with differentiated design. Delivery throughout the national territory. Learn more.

6. Etna

Founded in 2004, it is headquartered in São Paulo and has 14 other stores distributed throughout the country. It offers articles for home and office, seeks to enchant the customer with design solutions within everyone's reach. Delivery throughout the country. Learn more.

7. oppa

A company based in São Paulo, it describes itself as creative and focused on innovation, functionality in positive impact by its products. It supports new talents and seeks to be a differential in terms of design and decoration. It delivers nationwide. Learn more.

8. kola

Founded in 2010, the company has as its main goal and differential to bring the "art" into your environment. And for this, it offers exclusive products, signed by artists. Delivery throughout the country. Learn more.

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9. dona Cherry

Born in 2007, it was founded by two sisters passionate about art and design. The exclusive designs are produced by the founders, making the environments even more personalized. Delivery nationwide. Learn more.

10. paper decor

The store with its production center in Campo Grande seeks to make your home beautiful and cozy through creativity in the development of self-adhesive wallpapers. Delivery throughout the country.

11. on the Wall

For over 15 years in the market, inaugurated in June 2015 the virtual store specializing in self-adhesive wallpapers. It has the most modern printing equipment and a trained and specialized team to serve and solve any type of situation. Delivery nationwide. Know more.

12. decoratons

A company of the Peteca Digital group, consolidated since 1977 in the visual communication market, it is a reference throughout the entire northwestern region of São Paulo in medium and large format digital printing services.

13. more Wallpaper

A company of the Jet Group, founded in 1996, acting for two years in the business of visual communication from small to large formats, we saw the high demand from customers for wallpaper customization services in environments, and came up with the idea of producing quality prints, practicality, and easy access for everyone. Delivery nationwide.

Given the many types of paper available, it is worth discovering your style, choose which one fits your taste and pocket, and start changing the look of your home right away!

Cautions when buying wallpaper online

The architect Isabelle points out some care when buying wallpapers online, making sure there is no mistake or regret in the choice. Check out her tips:

  1. "The color on the site is not always faithful to the color in reality, which can generate great frustration in the online buyer," he warns.
  2. "Be very careful with the lots, because different lots often change the shades of the paper, when buying online we have no way of guaranteeing delivery of rolls from the same lot," he explains.
  3. "It is not enough to choose the color or the pattern, the texture is essential in the choice of the paper, even making it impossible or not to install it in certain places.
  4. "It is important to evaluate if the paper can be used in that specific environment, since some are indicated for areas exposed to humidity, while others are not," he points out.
  5. "I suggest that you go to a store in person and look for a model that you like, being able to feel the texture and check the color. Once you have chosen the model, you can look for it and buy it on the Internet," she teaches.

Types of Wallpaper

There is a wide variety of wallpapers available in the market, both as regards the types of materials used and the suitability for the environments and the amount to be invested. Check out the most common types and the necessary care:

  • Traditional: Produced in cellulose, it has a smooth, unrelief aspect. To be applied to the wall, it needs glue. It must be cleaned with a damp cloth.
  • Vinyl: coated with a layer of vinyl, which guarantees a plastic texture to the material.
  • Fabric: The fabric can be made of the most varied materials, such as synthetic leather, cotton, or chita (traditional portuguese cotton fabric); it can be applied without the need for special materials, since they come with adhesive. For cleaning, it is recommended to use a damp cloth.
  • Sticker: The adhesive wallpaper is practical and easy to apply: Just peel it off from the base and apply it to the desired surface. For cleaning, a damp cloth with water is enough.
  • Vinylized: Its durability can vary from 5 to 7 years, and its cleaning must be done with a wet cloth and a neutral product.
  • TNT: an acronym meaning "non-woven fabric", refers to wallpaper imported from European countries. The material has the benefit of being able to be removed from the wall and reinstalled in a new location. It must be cleaned with a damp cloth.
  • Mica: wallpaper that has real mica stones pressed into its surface. For this reason, it cannot be wetted, and should be cleaned only with a vacuum cleaner or a duster.

How to install the wallpaper

Some models are already adhesive, making this process even easier. The professional taught us step-by-step how to apply the wallpaper with glue yourself at home:

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  1. Prepare the wall with plaster or putty;
  2. Apply ink to prevent dust from sticking to the paper in the future;
  3. Do this wall preparation process at least 1 week before installation;
  4. Dilute the glue powder slowly with water and let it set for one day before use;
  5. Take a table with a prepared easel to spread the paper out properly and not get any glue on it;
  6. Apply one coat of glue, wait 5 minutes, and apply another coat. Glue only after 2 coats, this is essential;
  7. Glue it to the wall. If there are prints, be very careful to match them perfectly;
  8. Never use a spatula! It ruins the paper and takes away the glue. Use a soft brush at most;
  9. Wipe off excess glue, if any, with a cloth;
  10. Wait at least 5 days for the blisters to dry. They disappear on their own, never squeeze them.

14 common mistakes in using wallpaper in decorating and how to avoid them

So that there are no mistakes when it comes to making your walls even more beautiful and decorated, check out the most common mistakes and the professional's tips to solve them:

  1. Calculate: "A roll covers an average of 5 square meters, it is 50 centimeters wide by 10 meters long. People are always confused and think that a roll is 10 square meters, buying only half of what is needed," he instructs.
  2. Always buy too much: "Due to the need to 'marry' the drawings, printed papers give a greater loss, of at least 10% more. When buying, remember this detail", he advises.
  3. Take into consideration the doors and windows: "don't forget to count the door or window in your measurement calculation, because if the paper is printed, it is necessary to continue the print on the piece of wall above or below the gap. in the case of plain paper, this calculation does not apply and you can remove the gap in order not to buy extra paper", he informs.
  4. Handle the paper with care: "The paper doesn't stretch! It has no elasticity, many imagine that if you are a few centimeters short, you can stretch the paper a little to avoid buying another roll, but this is not applicable," he reveals.
  5. Buy wallpaper specific to the area to be applied: "buying a paper unsuitable for more humid areas and installing it in the bathroom is not a good investment. Today we already have papers that allow humid areas, so be sure to check them out", he teaches.
  6. Use them only indoors: "Wallpaper cannot take rain, so never install it outdoors," he instructs.
  7. Beware of printed papers: "be careful with very strong prints in front of the mirror, as it will double the effect and may cause something different than desired," he explains.
  8. Enjoy the mirror: "use this resource to save on the purchase of paper, since depending on the paper chosen, it is possible to take advantage of the mirror's reflective effect. install it on walls that will be reflected and you will magnify the effect of the paper without the need to buy more material for it," he adds.
  9. Hide imperfections in the wall: "if your wall is not well-finished and smooth and you don't have or don't want to invest in repairing it, some papers and prints disguise the imperfections better," he comments.
  10. Take care of the finishing: "If you want to apply it to the entire wall, always finish the paper on the baseboard, it is more beautiful and avoids wear and poor finishing," he suggests.
  11. Avoid visual pollution: "avoid paper with large prints behind the TV, because it can distract and hinder the viewer's vision," he advises.
  12. Choose the prints according to the environments: "Very strong prints should be prioritized in environments of non-continuous use, so as not to generate fatigue or get sick of it quickly," he proposes.
  13. Seek professional help: "Whenever possible, look for a professional to help you choose, avoiding mistakes that compromise the feeling of comfort", she advises.
  14. Unleash your imagination: "Take advantage of this to choose thematic, colorful, and highly differentiated papers. If you get tired of it, just change it. Get away from the basics, make environments as you always dreamed of and then just change them", she encourages.

Due to its practicality and especially due to its wide range of options, wallpaper can be the best choice when the subject of decoration is on the agenda. Easy to apply and cost-effective, wallpaper can be the perfect resource to create the most diverse effects and add personality to your decor. Invest! Take advantage and see wallpaper suggestions for the living room.




Robert Rivera
Robert Rivera
Robert Rivera is a seasoned interior designer and home decor expert with over a decade of experience in the industry. Born and raised in California, he has always had a passion for design and art, which eventually led him to pursue a degree in interior design from a prestigious design school. With a keen eye for color, texture, and proportion, Robert effortlessly blends different styles and aesthetics to create unique and beautiful living spaces. He is highly knowledgeable in the latest design trends and techniques, and is constantly experimenting with new ideas and concepts to bring life to his clients' homes. As the author of a popular blog on home decor and design, Robert shares his expertise and insights with a large audience of design enthusiasts. His writing is engaging, informative, and easy to follow, making his blog an invaluable resource for anyone looking to spruce up their living space. Whether you're seeking advice on color schemes, furniture arrangement, or DIY home projects, Robert has the tips and tricks you need to create a stylish, welcoming home.